Rationale

My topic for this assignment was places to have alcoholic beverages in Wellington. I wanted to convey three different atmospheres/moods that different establishments provide. I feel that each of the three bars I picked has a distinct style and vibe.

For The Rogue and Vagabond, I used lighter colours to convey a relaxed outdoor vibe.  Spots of yellow imitate a light burst seen in photographs on a sunny day. For Dirty Little Secret I wanted the colour to emulate the best time to visit there; dusk on a nice day to get a beautiful view from the rooftop bar. Lastly I wanted to create an intimate, cosy vibe which the Library bar is known for - accentuating the nooks that you can sit in and have private conversations with a fancy cocktail.

From this project I learnt that I find it difficult to decide on final illustrations.  I spend most of my time on this and am never particularly happy with the result.

Week 6

Session 1 (3rd April)

Today I had a final critique with Fay. She gave me some helpful ideas with en dashes and how to make my bullet point lists look better. Fay was also helpful with deciding what paper stock to go with and the finish.
In my own time I finished the micro detailing until i was happy and then went to ink to get my brochure printed. I have started on my rationale and will add this on a new post when it is complete.

I have a physical workbook that I will hand in on Thurs

Week 5

Session 1

On Monday in week 5 we worked more on using different weights and fonts in the lecture. In our 1-1 time Fay gave me some feedback on how my copy layouts were going. Im struggling with making the copy look good, especially on the weightier pages (food and drink and intro to welly ones).

Personally I am still struggling with the Rogue and Vagabond illustration - i hate nearly every variation ive done.  But I am really happy with the other illustrations and spread layouts. I still just really hate the rogue and vagabond bean bags.

In my own time I am working on the front and back covers. I don't particularly like the one that I am working on although i like the idea i have - at the moment they just look too much like perfume bottles instead of drink bottles.

Session 2 (30th March)

Lecture was from Ink - printing press. They gave good information that is super useful for what we are doing.
Had a one on one with Matt and my completed brochure - matt agrees with my dislike of the front and back. he gave good feedback on my food and drink page and other spreads, very helpful with how to make the copy look good and play around little more with it.

In my own time over the weekend I am going to make a different cover and back cover, and look at more detailing ideas. I am also working little more on th R&V illustration. I have decided to add more the background to give it more context... 

Week 4

Session 1 (20th March)

Today was the cross class critique. It was really helpful for my spreads - esp the rogue and vagabond one which I have been struggling with (the illustration). Other students went around and wrote on a feedback form about our spreads. It was also really good seeing everyone else work and the different ideas they have.
Independent study – I will go over the critiques and apply them to my work, and i want to start on my 3rd destination spread before thurs class.

Session 2 (23rd March)

Had a really interesting lecture about maps by Donald today. Starting to make me think about my map and the style that I want it to be like (i think the illustrative style is pretty much set now so will be nice to continue that through)
In my own time I have started on my 3rd destination spread - need to think about the copy that I want in the spreads!
I also want to start looking at other aspects to add to my illustration... i feel like its little boring. Fay suggested that maybe i reverse out my other illustrations like the library one